Ernesto de la Cruz used to be a famous Mexican singer and musician. His soul now resides in the Land of the Dead after his early death, where he still charms the audiences with his good looks and charisma. Miguel Rivera idolizes him because he thinks Ernesto is his great-grandfather. However, he learns the truth about Ernesto: he was a selfish and vain man. His extreme ambition and fame-hunger made him kill his best friend Héctor, so he could use his music to become a star. Even in the Land of the Dead, he would do anything to keep his legacy alive. His motto is, after all, “seize your moment”!